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Digital strategy 2030
Our vision is...
Our vision is...
to be the most accessible and connected University destination for any user.
How did we get here?
Our Digital Vision was not created in isolation – it is the result of listening, learning, and responding to what our users have told us.
Built around their needs and expectations, the University’s digital strategy reflects the voices of our students, colleagues, and stakeholders, outlining how digital transformation will help the University to deliver Strategy 2030.
The University has too many destinations and touchpoints, it needs to rationalise and optimise.
Actively engaging user base increases understanding and opportunity.
End-to-end experience is a critical user need.
Users expect to be known and have tailored offerings.
The University doesn’t make it easy for users to continue a lifelong relationship with it.
Online communities support brands and subject interest areas.
People have challenges with ‘systems’ and need digital tools to make things easier.
We have lots of high value content, and content drives discoverability across the internet.
The University’s engagement with all user groups is infrequent and is often based on the University’s needs.
There is market demand for digital skills as well as work ready candidates.
Data is not joined up and the University doesn’t have end-to-end analytics on digital touchpoints.
Creation of end products with users, enables stand out products and experiences.
Access to secure online communities at the University is limited.
Through extensive user research, we identified key challenges and opportunities that shaped our approach:
The University has too many destinations and touchpoints, it needs to rationalise and optimise.
Actively engaging user base increases understanding and opportunity.
End-to-end experience is a critical user need.
Users expect to be known and have tailored offerings.
The University doesn’t make it easy for users to continue a lifelong relationship with it.
Online communities support brands and subject interest areas.
People have challenges with ‘systems’ and need digital tools to make things easier.
We have lots of high value content, and content drives discoverability across the internet.
The University’s engagement with all user groups is infrequent and is often based on the University’s needs.
There is market demand for digital skills as well as work ready candidates.
Data is not joined up and the University doesn’t have end-to-end analytics on digital touchpoints.
Creation of end products with users, enables stand out products and experiences.
Access to secure online communities at the University is limited.
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