External Engagement and Global Division
Strategic Marketing
The Strategic Marketing team develops and delivers the University’s marketing strategies to meet its recruitment and business objectives.
We’re a highly skilled team that works with colleagues across the faculties and professional services, as well as external agencies and suppliers, to deliver a comprehensive portfolio of strategic marketing activity.
Using market and customer data, the team delivers targeted and integrated cross-channel marketing campaigns, manages and evolves the programme portfolio, forecasts and plans for student numbers, and is responsible for brand reputation and positioning.
The EEG Partners each face a specific faculty and act as the strategic partner between the faculty and division, covering marketing and communications; admissions, student recruitment and access (UK and International); partnerships; alumni relations; and supporter engagement and philanthropy.
Working closely with the Faculty’s Executive Group and the University’s wider Strategic Marketing team, the Partners hold expert knowledge on the faculty portfolio. They provide strategic marketing direction and set the faculty priorities for marketing and recruitment; strategically plan their annual marketing and comms in collaboration with the Head of Campaigns, setting budgets and providing key markets and audience data.
The Partners also work with colleagues across the University’s central Professional Services (PS), and with academic and PS colleagues in their own and other faculties, to operationalise and deliver their strategic activity. This includes building arrivals and decliners surveys to better understand our audience and their behaviours, evaluating the effectiveness of campaigns, reviewing in-year trends and patterns, undertaking analysis to inform financial decisions (eg. pricing and scholarships), and guiding the admissions policies and tactics across each faculty.
The Campaigns team delivers against institutional and faculty marketing objectives for student recruitment, reputation and community and industry engagement.
Made up of experienced professionals across the full marketing mix, including digital marketing, marketing communications, design, content production, and marketing analytics, the team plans, delivers, optimises and reviews fully integrated marketing campaigns.
They work in partnership with digital advertising agencies to deliver our paid marketing activity, develop creative and content including video and digital publications and use market intelligence and campaign analytics and tracking to drive continuous improvement.
The team works alongside External Engagement and Global Partners to deliver marketing activities based on faculty priorities, as agreed by the Partners. They also work with other departments within and outside of EEG including the Multimedia Design Studio, the Digital Team, International Student Recruitment, UK Student Recruitment, Widening Participation and Outreach, Communications, Press and PR, Admissions, CRM, the Strategic Delivery Unit, and Research and IIB as just some examples.
The Campaigns team is made up of a Head of Campaigns supported by a team of Campaign Managers, Communications and Marketing Officers, Communications and Marketing Assistants, and a Campaign Officer.
The team are responsible for communicating with students and managing the University’s social media accounts to reflect the richness and energy of university life.
Our student communications team deliver key messages and provide another channel for feedback. Our social media team work across the institution to deliver up-to-date information, deliver marketing for recruitment and give an insight into the life of the University.
Our channels of communication include Facebook, Twitter, Instagram, YouTube and LinkedIn, plus student email newsletters. We work closely with our students’ unions and colleagues across the University to ensure we provide the best service possible. We also help with content for the student recruitment team, our alumni and others.
Colleagues can access our toolkits to support student communications throughout the academic year here.
The Campaigns team delivers against institutional and faculty marketing objectives for student recruitment, reputation and community and industry engagement. Made up of experienced professionals across the full marketing mix, including digital marketing, marketing communications, design, content production, and marketing analytics, the team plans, delivers, optimises and reviews fully integrated marketing campaigns.
They work in partnership with digital advertising agencies to deliver our paid marketing activity, develop creative and content including video and digital publications and use market intelligence and campaign analytics and tracking to drive continuous improvement.
The team works alongside External Engagement and Global Partners to deliver marketing activities based on faculty priorities, as agreed by the Partners. They also work with other departments within and outside of EEG including the Multimedia Design Studio, the Digital Team, International Student Recruitment, UK Student Recruitment, Widening Participation and Outreach, Communications, Press and PR, Admissions, CRM, the Strategic Delivery Unit, and Research and IIB as just some examples.
The Campaigns team is made up of a Head of Campaigns supported by a team of Campaign Managers, Communications and Marketing Officers, Communications and Marketing Assistants, and a Campaign Officer.
The Campaigns Team is made up of highly experienced professionals across the full marketing mix, including digital marketing, communications, asset design, content production, and marketing analytics.
They work in partnership with digital advertising agencies to deliver our paid marketing activity and work closely with others on creative and content for campaigns.
The team works alongside External Engagement and Global Partners to deliver marketing activities based on faculty priorities, as agreed by the Partners. They also work with other departments within and outside of EEG including the Design Studio, the Digital Team, International Student Recruitment, UK Student Recruitment, Widening Participation and Outreach, Communications, Press and PR, Admissions, CRM, the Strategic Delivery Unit, and Research and IIB as just some examples.
The Campaigns Team is made up of a Head of Campaigns supported by a team of Campaign Managers, Communications and Marketing Officers, Communications and Marketing Assistants, and a Campaign Officer.
The Market Research team acts as a consultancy for the University, with expertise in both qualitative and quantitative methods across a broad and varied remit.
They provide market insight and intelligence to inform business decision making across the University.
Their work includes evaluating prospectus designs; analysing data from staff, student (new and existing), or decliners surveys; running focus groups and conducting secondary research (using HESA data etc.); and co-ordinating projects with external research agencies in instances where there’s a need, such as a specialist target audience, or when fieldwork is conducted internationally.
International Student Recruitment
The International Student Recruitment team offers strategic and tactical expertise to support institutional and faculty growth in on-campus international student community addressing quantity, quality and diversity across nationalities, subjects, and levels.
Enriching international student community at Exeter drives revenue generation, internationalisation on campus, teaching and learning enrichment, graduate outcomes, global alumni network, as well as our global impact in research and education through talent development.
Our portfolio contains:
- Global student recruitment with regional focus in East Asia, South Asia, South East Asia, Middle East & North Africa, Sub-Saharan Africa, the Americas, Europe and UK-based international markets, through overseas and virtual outreach.
- Regional-based acquisition and conversion, including region-based enquiry management for pre-applicants, offer holder/client engagement online/in-country, and INTO Exeter progression portfolio.
- Managing oversea offices in China, India and Malaysia as well as various international focused university official social media channels.
- The operational delivery in international scholarships and sponsorship that are overseen as part of the pricing group. Support international admissions and application processing with decisions on referrals.
- Providing market expertise to various internal stakeholders in the form of international qualification equivalencies, programmes of interest, current and future market trends.
The Internal Communications team delivers key information to University colleagues across our campuses, to ensure that staff are aware, engaged, and up-to-date with all the latest news and information.
Our channels of communication include the University’s Weekly Bulletin, talks from the University senior team and Rumourbuster, and we also maintain a network of key contacts in every service and faculty to ensure consistency and uniformity of message.
